Latest comScore

Joint Industry Committee Certification

Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint Industry Committee

By Jon Lafayette published

Full certification to be decided in early 2024

Broadcasting & Cable
Comscore State of Streaming

CTV Consumption Rises, Powered by Newer Ad-Supported Services

By Jon Lafayette published

Comscore finds viewing up 21%

Broadcasting & Cable
Comscore logo on website

Comscore Embeds Gender Equity Metrics In Campaign Planning Tool

By Jon Lafayette published

GEM Audiences developed with ANA’s SeeHer initiative

Broadcasting & Cable
Comscore

Charges Result In $48.8 Million Q2 Loss for Comscore

By Jon Lafayette published

Revenue rose 2.5%

Broadcasting & Cable
Comscore logo on website

Comscore’s Proximic Claims 5,000 Advertisers as Clients

By Jon Lafayette published

Programmatic unit reaches deals with Adobe, Publica, Teads

Broadcasting & Cable
WBNX

WBNX Cleveland To Add Comscore as Ad Currency

By Jon Lafayette published

Independent station is owned by Winston Broadcasting Network

Currency
Frank Comerford

NBCUniversal Pitches Comscore, Innovid for Local Ad Deals

By Jon Lafayette published

Measurement companies provide real-time outcome-based insights

Broadcasting & Cable
Comscore logo on website

Comscore Loses $12.5 Million In 1Q As Revenue Declines

By Jon Lafayette published

Company will measure incremental reach for YouTube’s Sunday Ticket

Broadcasting & Cable
Comscore's logo

Comscore Expands Quicker Pulse Viewing Data To 210 Markets

By Jon Lafayette published

Local TV measurement data available in 48 hours

Broadcasting & Cable
Comscore logo on website

Comscore Launches Division for Programmatic Targeting

By Jon Lafayette published

Proximic users will have access to ID-based segments and ID-less audiences across CTV, linear, digital, digital out of home and audio

Broadcasting & Cable
1 2 3 4 5 6 7 8 9 Archives