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Joint Industry Committee Certification
Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint Industry Committee

By Jon Lafayette Published

Full certification to be decided in early 2024

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Comscore State of Streaming
CTV Consumption Rises, Powered by Newer Ad-Supported Services

By Jon Lafayette Published

Comscore finds viewing up 21%

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Comscore Embeds Gender Equity Metrics In Campaign Planning Tool

By Jon Lafayette Published

GEM Audiences developed with ANA’s SeeHer initiative

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Comscore
Charges Result In $48.8 Million Q2 Loss for Comscore

By Jon Lafayette Published

Revenue rose 2.5%

Advertising
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Comscore’s Proximic Claims 5,000 Advertisers as Clients

By Jon Lafayette Published

Programmatic unit reaches deals with Adobe, Publica, Teads

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WBNX
WBNX Cleveland To Add Comscore as Ad Currency

By Jon Lafayette Published

Independent station is owned by Winston Broadcasting Network

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Frank Comerford
NBCUniversal Pitches Comscore, Innovid for Local Ad Deals

By Jon Lafayette Published

Measurement companies provide real-time outcome-based insights

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Comscore Loses $12.5 Million In 1Q As Revenue Declines

By Jon Lafayette Published

Company will measure incremental reach for YouTube’s Sunday Ticket

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Comscore Expands Quicker Pulse Viewing Data To 210 Markets

By Jon Lafayette Published

Local TV measurement data available in 48 hours

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Comscore Launches Division for Programmatic Targeting

By Jon Lafayette Published

Proximic users will have access to ID-based segments and ID-less audiences across CTV, linear, digital, digital out of home and audio

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