Comscore Signs New TV Measurement Deal with Fuse Media

By Jon Lafayette
( Broadcasting & Cable )
published

Agreement includes new Comscore TV service

Comscore's logo
(Image credit: Comscore)

Comscore said it signed an agreement to provide Fuse Media with national TV audience measurement for the linear Fuse channel.

Under the agreement Fuse will have access to Comscore TV, the company’s new audience measurement service.

The deal comes as measurement companies, including Comscore, aim to compete with ratings leader Nielsen, which recently lost accreditation from the Media Rating Council for its national TV service.

Also Read: Ad Industry Seeks Alternatives After Nielsen Loses Seal of Approval

"We are thrilled to partner with Fuse Media on National TV measurement," said Carol Hinnant, chief revenue officer at Comscore. "This agreement underscores Comscore's reputation as a trusted third-party benchmark of consumer behavior, and we look forward to providing the Fuse team with meaningful, stable insights that enable them to fully understand and better serve their audience."

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.