Bill Livek Planning To Retire as CEO at Comscore

Bill Livek of Comscore at TV Week
Bill LIvek (Image credit:

Comscore said CEO Bill Livek has announced his intention to retire as CEO.

Like plans to serve as non-executive vice chairman of Comscore’s board after a successor as CEO is identified. 

Livek joined Comscore when Rentrak was acquired by Comscore in 2016. 

He became CEO in 2019.

“It has been an honor to serve Comscore’s shareholders, customers and employees, and I am so proud of what we have accomplished together as a team to make Comscore synonymous with census measurement,” Livek said. “I am confident about Comscore's future and honored to continue to be part of it.”

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Comscore‘s board will consider external and internal candidates to succeed Livek as CEO. Spencer Stuart is assisting with the search.

“On behalf of the Comscore board, employees and industry, we want to thank Bill for his leadership and successful turnaround of Comscore,” said Brent Rosenthal, chairman of the board for Comscore. “Bill ensured that Comscore is in a stronger position than it‘s ever been and prepared to serve as the future of media measurement.” ■

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.