The new channel will be available in more than 90% of the U.S. on secondary digital broadcast signals, taking advantage of Scripps’ status as one of the largest owners of broadcast spectrum.
The unique distribution strategy puts Newsy in two fast-growing platforms with one foot in over-the-air and the other in over-the-top.
Newsy will broadcast 24 hours a day seven days a week from its headquarters in Atlanta and at launch will have 17 hours of live daily news.
The channel is designed to offer opinion free-content, a contrast to cable news channels that cater to one end of the political spectrum or the other. That approach has been successful in cable. It’s less clear that a middle of the road approach will draw viewers over the air.
Newsy has a staff of about 250 and will draw reports from 14 news bureaus located in Atlanta; Chicago; Dallas; Denver; Los Angeles; Missoula, Montana; Nashville, Tennessee; New York, Phoenix, Seattle, Tampa, Florida; Tulsa, Oklahoma; and Washington D.C. It will also have content from the newsrooms of Scripps’ local stations.
“Newsy is positioned to accurately inform the public at scale with unmatched accessibility,” said Eric Ludgood, head of Newsy. “We will give the American people facts and in-depth information so they can better understand the events that shape their lives. We’re not going to tell them what to think. They can make up their own minds.”
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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