Redbox, looking to become a bigger player in streaming, is being promoted on specially marked boxes containing Roku players sold exclusively at Walmart stores.
People who purchase the streaming devices will be able to get a $5 credit toward movie rentals when they download the Redbox app via their Roku player.
Redbox’s DVD rental kiosks are familiar features of many Walmart stories. Now Redbox is promoting its streaming service to Walmart shoppers and Roku users.
“Roku has been a great partner on this unique promotion, which gives us the ability to attract a large new audience to our streaming app,” said Galen Smith, CEO, Redbox. “We’ve been rapidly expanding our free streaming services, and I know consumers will find a lot of great content to enjoy.”
Redbox has been expanding its digital business since being acquired by Apollo Global Management in 2017. The company is in the process of going public through a Special Purpose Acquisition Company, with Apollo remaining a major shareholder.
The transition started with a transactional video-on-demand service, then began adding Redbox Originals in 2019.
In February 2020, Redbox Free Live TV launched. It has about 100 linear channels, including three with the Redbox brand, generating more than a million monthly active users. Redbox launched its free on demand service in December.
Roku started carrying the Redbox app in December 2017. Redbox’s free streaming television channels went live on The Roku Channel in June 2020.
The Roku promotion is designed to help consumers discover Redbox’s free streaming platforms.
In September, viewers will be able to stream for free Hunter Killer starring Gerard Butler and Gary Oldman, Enders Game starring Harrison Ford and Asa Butterfield, the classic Notre Dame football movie Rudy, hit drama Big Fish starring Ewan McGregor, and 90s teen romantic comedy Can’t Hardly Wait starring Jennifer Love Hewitt.
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