Afer a long wait, Magnolia Network, the joint venture between Chip and Joanna Gaines and Warner Bros. Discovery, took over for DIY Network January 5.
A digital version of the net had premiered on Discovery Plus on July 15, 2021, with 150 hours of unscripted content, including the complete Fixer Upper library, the first two seasons of Magnolia Table with Joanna Gaines and the full first season of Fixer Upper: Welcome Home. The debut coincided with the launch of the Magnolia app, which will be available to Discovery Plus subscribers.
Discovery and Chip and Joanna Gaines originally planned to launch Magnolia Network as a cable network first. The challenges of the pandemic altered that plan, pushing the linear takeover to January.
“We flipped that plan on its head — and in doing so had the exciting opportunity to share a robust preview of Magnolia Network with an audience we’ve been so eager to share our work with,” said Magnolia Network president Allison Page. “And while the timing of our plan has changed, our consistent and steady mission from day one remains the same: to create unique, compelling and inspiring content that reflects and embodies the Magnolia brand consumers know and love.”
Magnolia Network was made available to Hulu Plus Live TV subscribers, alongside OWN, Cooking Channel, American Heroes Channel and a host of other legacy Discovery networks, on January 6.
What Programming Will I Be Able to Watch?
In addition to the Fixer Upper library, Fixer Upper: Welcome Home and the recently renewed Magnolia Table with Joanna Gaines, Magnolia Network has a slate of originals -- spanning the arts, design, entrepreneurship, food, gardening, and home categories -- in the pipeline.
Previously announced titles include Growing Floret, The Lost Kitchen, Homegrown, Family Dinner and Restoration Road with Clint Harp.
Viewers will also be able to see legacy DIY Network content, such as Barnwood Builders and Pool Kings. ■
Jessika is content engagement director of Broadcasting + Cable, Multichannel News and NextTV. She has been with the brands in various roles since 2013. In her current role, she works primarily behind the screen, keeping an eye on the website and fixing any site bugs. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects for NextTV, including profiles on industry leaders and breaking news.
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