Discovery Plus Launch to Help Shine Spotlight on Magnolia Network

Magnolia Network's Chip and Joanna Gaines
(Image credit: Magnolia Network)

The January 2021 launch of Discovery Inc.'s new direct-to-consumer service Discovery Plus will also serve as a first-look opportunity to access content from the upstart Magnolia Network

While Magnolia Network has yet to announce a launch date, the service -- a joint venture between Discovery and Fixer Upper stars Chip and Joanna Gaines -- will have some of its new content prominently featured on the Discovery Plus service, according to Magnolia President Allison Page.

As part of Discovery Plus’  Jan. 4 launch, Magnolia Network will feature four preview shows: Magnolia Table with Joanna Gaines; Magnolia Network: A Look Ahead; Road to Launch and The Courage to Run with Chip Gaines and Gabe Grunewald. 

Related: Discovery Enters the ‘Plus’ Wars with Jan. 4 U.S. Streaming Launch

In addition, the streaming service will debut premiere episodes from 10 new Magnolia Network series, including the Andrew Zimmern-hosted Family Dinner and First Time Ever, which will feature first time house flippers who take their own home renovation dreams into their own hands. 

“We are so eager to show some of our content,” Page told Multichannel News. “We’re  excited that we get to sneak peek some of our content early in the year and then work toward our own launch as shortly as possible thereafter.”

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.