Streaming company Cinedigm announced that The Country Network launched on The Roku Channel as a free, ad supported TV channel.
Cinedigm in June said it made a deal with The Country Network to get the country network distributed on streaming platforms. Cinedigm has a number of networks already carried by Roku, including the new Real Madrid TV.
While Roku become the first streaming platform to carry The Country Network, it continues to be carried over the air and on cable systems to about 40 million households in 51 markets.
“Country music has one of the most engaged and passionate fan bases with worldwide appeal, and we are thrilled to give these loyal viewers a new way to access TCN,” said Daniel Schneider, senior VP, revenue at Cinedigm. “This also allows country music fans who stream music programming to now get their country music fix from TCN on The Roku Channel.”
The Country Network competes with ViacomCBS’s CMT. Another cable channel, Great American Country floundered for years before being sold by Discovery to former Hallmark Channel head Bill Abbott’s GAC Media earlier this year. Abbott has turned Great American Country into GAC Family, which now air family friendly programming and original holiday movies.
While The Country Network profiles country music stars and has blocks of music videos, it will use streaming to diversify its programming, adding specials and stand-up comedy. ■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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