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Jon Camera
Jon Camera Joins Nexstar As Senior VP, National Sales

By Jon Lafayette Published

Exe was VP, local seals at Disney Advertising

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Comscore
Charges Result In $48.8 Million Q2 Loss for Comscore

By Jon Lafayette Published

Revenue rose 2.5%

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Disney Upfront
Disney Upfront Volume Flat As Negotiations Are Completed

By Jon Lafayette Published

40% of upfront dollars are for streaming and digital

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Nexxen
Nexxen Adds Lumen Attention Metrics For CTV To Platform

By Jon Lafayette Published

Data can be used for pre-campaign planning and post-campaign reporting

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Paramount Global CEO Bob Bakish arrives at July’s Allen & Co. Media and Technology Conference in Sun Valley, Idaho.
Paramount’s Bob Bakish Touts Digital Advertising Growth

By Jon Lafayette Published

Direct-to-consumer advertising up 21% in Q2, while linear TV ads dropped 10%

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David Zaslav at the premiere of ‘The Flash’
Warner Bros. Discovery Seeing Higher Volume in Upfront Market

By Jon Lafayette Published

Company making plans to add sports, news to Max

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Iris.tv
GroupM To Work with Iris.TV To Target CTV and Online Video Ads

By Jon Lafayette Published

Contextual and brand suitability data will be used in programmatic deals on the Magnite Streaming and DV Plus platforms

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Magnite survey logo
Magnite Gives FreeWheel Users Better Look at Programmatic Demand

By Jon Lafayette Published

Integration increases competition for programmer inventory

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Ashley Furniture Vizio Home Page
Vizio Home Screen Drives Viewers To Ashley Furniture Stores

By Jon Lafayette Published

Sponsorship results in big share of foot traffic

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GroupM
GroupM Expands Access to Fusion Retail Media Data to More Clients

By Jon Lafayette Published

Retail media expected to generate $125.7 billion in spending in 2023

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