Latest about Advertising
NBCUniversal Finishes Upfront With Big Events Making Up for Weak Market
Paris Olympics generate $100 million in sales from new advertisers
Nielsen Expands Deal To License Viewing Data From Comcast
Return-path data to be incorporated into Nielsen One, local TV measurement
Univision Sees 24% Ad Revenue Increase for ‘Premios Juventud’
Coca-Cola becomes presenting sponsor; Expedia, White Claw, Boost Mobile join returning sponsors Oreo, M&Ms
Comcast Advertising’s 5 Predictions About Linear, Bundles and Collaboration
Report finds 94% of advertisers will maintain or increase spending in premium streaming channels
First-Half TV Trends: Impressions Grow, Revenue Shrinks, iSpot Says
NBA, morning shows, Univision post gains
Analyst Cuts Q2 Ad Revenue Forecasts for Broadcast, Cable
MoffettNathanson’s Robert Fishman sees Disney, Paramount, AMC getting fewer ad dollars
BBC America Is First Class for Travel Advertisers, EDO Finds
Southwest had most-engaging airline ads
Non-Sports Linear Ad Volume Seen Dropping 5% in Upfront
Prices are down for first time outside recessions, COVID-19
