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connected TV
Will 2024 Be the Year of Self-Service TV Advertising? (B+C Guest Blog)

By Jason Fairchild Published

CTV’s explosive growth could lead to a sea change

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The CW
Nexstar Plans Private Upfront Dinner for Advertisers April 11

By Jon Lafayette Published

STRAPLINE Company will pitch The CW, NewsNation, AntennaTV, Rewind, stations

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Hulu on Disney Plus
Disney is Letting Advertisers Buy Disney Plus, Hulu Together (CES 2024)

By Jon Lafayette Published

‘Disney Magic Words’ for marketers are on the way

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Ross McCray, Peter Liguori
VideoAmp Lays Off 20% of Staff, Hires Peter Liguori to Replace Founder and CEO Ross McCray

By Jack Reid Published

McCray will remain on the board for video measurement startup

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Dynamite
Why Amazon Is About To Blow Up the TV Ad Market (Wolk)

By Alan Wolk Published

What’s going to happen later this month when Prime Video activates an OTT advertising base that’s three times as big as Netflix’s?

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The Chargers will take on the Bills on Peacock
Peacock To Stream Commercial-Free 4th Quarter in Bills-Chargers Game

By Jon Lafayette Published

Reduced ad load presented by Capital One, Hyundai, Walmart

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Viamedia
Viamedia Goes Outdoors, Handling Ad Sales for Perpetual Media

By Jon Lafayette Published

Perpetual Media owns more than 3,500 out-of-home screens in North America

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Brightline Beat the Clock format trivia
BrightLine Puts Pedal To the Metal With New CTV Ad Formats

By Jon Lafayette Published

More robust interactive commercials promise higher engagement

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spending downturn
U.S. TV Ad Spending To Drop 5.1% to $52.3 Billion, GroupM Forecasts

By Jon Lafayette Published

Gains by connected TV don’t fully offset traditional TV losses

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Peacock Instacart
Peacock Available Free to Instacart Plus Customers

By Jon Lafayette Published

Offer promoted during ‘Christmas at Rockefeller Center’ special

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