Latest about Advertising
73% of Marketers Say They Use Addressable Advertising: Survey
Go Addressable finds measurement becoming less of a challenge
TelevisaUnivision Finishes Upfront With Gains in Pricing and Volume
80% of linear-TV buyers also bought streamer ViX
Warner Bros. Discovery Realigns Advertising Sales Organization
Marybeth Strobel, Greg Regis lead agency-focused teams; Jon Diament heads sports sales
NewsNation Seeing 20% to 25% More Ad Sales Volume in Upfront Market
15 more advertisers have signed up
Fox Wraps Upfront With Gains In Sports, News, Tubi
Sellout rate increases for unscripted, animated primetime slate
Paramount Finishes Upfront With Gains in Digital, Programmatic
Company abandoned traditional upfront event
DoubleVerify Working With Google To Measure YouTube Shorts
Masthead and In-Feed video ads also authenticated
Fubo’s Maximum Effort Channel Brings Back ALF in Series, Branded Content
Mint Mobile, Fubo, Hims, MNTN, Ring get messages from Paul Fusco’s furry alien
