Latest about Advertising
Video Ads Come to Roku City
Roku is preparing to integrate video formats into its currently static home-screen ads and expand new ways to serve commercials to viewers
YouTube Ad Revenue Spikes 21% to $8.1 Billion in Q1, Smashes Forecasts
YouTube had its best growth quarter in more than two years as connected TV viewing explodes
Kerv’s Interactive Ad Technology Made Available via Magnite Platform
Interactivity provides greater brand favorability, purchase intent
T-Mobile Just Made Watching Sports (and Slacking Off) Even Easier
New 'Secret Baseball Button' lets users feign working on their TPS reports when they're actually tuned into the game
Political Winds Could Yield a Windfall for Stations
‘Massive spend’ in a contentious presidential election year might top $11 billion
NBCU To Use Generative AI To Help Target Audiences
At One24 tech conference, NBCU offers buyers Olympic ads programmatically
Woman of Influence: GLAAD’s Sarah Kate Ellis Is an Advocate for Media Accuracy
Nonprofit’s president and CEO has spent the past decade making sure the LGBTQ community is fairly covered and depicted, with much more to do
Vevo Hires Telus To Sell Ads In Canada
Music service reaches 10 million Canadians monthly
