Latest about Advertising
FreeWheel Will Support LiveRamp’s RampID To Enable More Addressable CTV Advertising
Marketers can use first-party data to target audiences
$4 Billion in Political Ads Expected To Give Stations a Boost in 2024
S&P Global Market Intelligence sees station ad revenue declining 9.5% in 2023 but rising 13.5% in 2024
Comscore’s Proximic Launches AI-Powered Contextual Audiences for Programmatic
Targets include demographics, TV-show viewership
LG Ad Solutions Sets Closed-Loop CTV Measurement With Affinity Solutions
LoopIQ provides campaign targeting and analyzes consumer response
Old-School Cable Network FETV Sees 28% Upfront Volume Gain
With media age of 68, pharmaceutical clients signed up
Paramount Creates Brand Studio With CBS Sports Events, Talent
CBS Sports Creator Studio will connect advertisers with young fans
Magna Sees Improved Ad Market With Little Help for Traditional TV
National TV spending is forecasted to fall 3.2% despite 11.3% gain in streaming
Amazon Says Its ‘Thursday Night Football’ Opener Was ‘Most-Streamed Game Ever’
Viewership of the Eagles defeat of the Vikings was up over 16% over last year’s ‘TNF’ opener and the median age of the audience was a whopping 7 years younger than the NFL TV average
