Latest about CTV
CTV is Fueling the 'Performance Branding' Boom
Brand marketing is changing, here’s how disciplined marketers can take advantage.
TVSquared Working With AdImpact To Measure Political Ad Reach on CTV
CTV election spending expected to reach $1.5 billion 2022
CTV Fraud Rates Drop But Still Top Other Platforms: Kubient
In premium content, fraud rate runs at close to 30% of bid requests
Connected TV Holds 35% Share of Video Impressions: Extreme Reach
Connected TV remained a favorite ad platform in the second quarter with 35% of video impressions in the second quarter, according to Extreme Reach’s Video Benchmarks Report.
Integral Ad Science Buys Publica for $220 Million
Integral Ad Science said it acquired CTV advertising platform Publica for $200 million in cash and stock.
Comscore Incorporates YouTube, YouTube TV Into Campaign Ratings
Measurement company provides deduplicated audiences across desktop, mobile CTV
Flashtalking Working With TVSquared To Gauge Incremental Reach
Flashtalking said it is working with TV Squared to measure the incremental reach connected TV delivers beyond linear networks for converged TV ad campaigns.
