CTV

Addressable advertising is becoming a more important tactic to advertisers and media buyers, according to a survey conducted by Advertiser Perceptions for WarnerMedia Ad Sales.

VideoElephant, a content aggregator, said it launched a marketplace for linear video channels.

Commercials running on business cable networks and CTV

Very Local launches in 26 markets

Agency media buyers will be able to add CTV to linear campaigns through the platform

System helps advertisers understand and target audiences

Streamer FuboTV picks Magnite as preferred supply-side platform for targeted advertising

Television advertising and analytics platform Innovid said it has expanded its integration with Integral Ad Science to support ad measurement and verification across channels including connected TV.

Tegna said its Quest digital multicast network is launching a streaming app that will give viewers access to science, history and engineering programming on demand.