Latest CTV
CTV Takes Lead in Video Delivery With Fraud Rates Falling: DoubleVerify
By Jon Lafayette published
Connected TV has become the No. 1 device for delivery of digital video in North America, according to a new report from DoubleVerify.
Jukin Media Staffs Up As It Tackles CTV, Global Markets
By Jon Lafayette last updated
Jukin Media, which built its business with viral videos on social media, is staffing up as it grows its connected TV channels.
CTV Ads More Relevant to Consumer, Says Engine Study
By Jon Lafayette published
Interactive ads garner attention
Connected TV Grabs More Time Spent Watching: TVision
By Jon Lafayette published
More and more households are streaming, and ad-supported video is showing some of the biggest gains, according to a new report from TVision.
Think Inside the Video: Why CTV Is Finally Poised to Break Through (Blog)
By Richie Hyden published
How the combination of identity and video-level contextual data will make CTV all it can be
CTV Opportunity Spurs Ad Tech M&A Activity
By Kenneth Suh last updated
During the pandemic, consumers’ CTV consumption increased dramatically, reflecting its unique ability to connect with highly-targeted audiences across the content they crave, and audiences show no signs of slowing down
Iris.TV Raises $18 Million To Grow Video Data Platform
By Jon Lafayette last updated
Series B funding round led by Intel Capital
Study Shocker: Connected TV Use Has Narrowly Declined This Year
By Daniel Frankel last updated
Leichtman Research Group says 39% of U.S. TV households watch video on TV using a connected TV device daily vs. 40% in 2020
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