Tegna said its Quest digital multicast network is launching a streaming app that will give viewers access to science, history and engineering programming on demand.
Brand marketing is changing, here’s how disciplined marketers can take advantage.
Connected TV remained a favorite ad platform in the second quarter with 35% of video impressions in the second quarter, according to Extreme Reach’s Video Benchmarks Report.
Integral Ad Science said it acquired CTV advertising platform Publica for $200 million in cash and stock.
Flashtalking said it is working with TV Squared to measure the incremental reach connected TV delivers beyond linear networks for converged TV ad campaigns.
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