CTV
Latest CTV

Video Ad Impressions Up 42% in 2nd Half of 2020
By Jon Lafayette
Total digital video ad impressions jumped 42% in the second half of 2020, according to new figures from the Innovid iQ dashboard.

VDX.tv Spots Add Caffeine to Purple Mattress Sales
By Jon Lafayette
Brand sees 24.9% increase in purchase intent

Tremor International CTV Revenue Up 127% in Q4
By Jon Lafayette
Tremor International said that its connected TV ad revenue grew 127% in the fourth quarter from a year ago.

MRC Accredits DoubleVerify For CTV Measurement
By Jon Lafayette
DoubleVerify said it received Media Rating Council accreditation for its display and video ad impression measurement and filtration of invalid traffic over connected TV.

Advertisers Shifting Ad Dollars to CTV: Trade Desk Study
By Jon Lafayette
27% of households plan to cut cable cord in 2021

DTC Doubled Down on CTV in 2020, and They’ve Only Just Begun
By Chris Kelly
While this year was about performance, 2021 will see an influx of brand spending as well

Largest CTV Ad Scam Faked 29 Million Addresses
By Jon Lafayette
Scammers are following viewers as they go over the top, and what is described as the largest CTV ad fraud operations has been uncovered.
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