Total digital video ad impressions jumped 42% in the second half of 2020, according to new figures from the Innovid iQ dashboard.
Tremor International said that its connected TV ad revenue grew 127% in the fourth quarter from a year ago.
DoubleVerify said it received Media Rating Council accreditation for its display and video ad impression measurement and filtration of invalid traffic over connected TV.
While this year was about performance, 2021 will see an influx of brand spending as well
Scammers are following viewers as they go over the top, and what is described as the largest CTV ad fraud operations has been uncovered.
Ad budgets will grow for 2021 but spending will shift to digital, particularly from linear television to over-the-top and connected TV, according to a new study from the IAB.
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