CTV

Vevo Moods Rain on Me — Vevo Taps iSpot for CTV Audience Measurement iSpot gauges incremental viewing for music videos

Advertiser Perceptions Upfront CTV — Advertiser CTV Demand Could Help Traditional TV Companies Advertiser Perceptions finds big spenders see safety in established networks

A man using his phone while watching TV — Unruly Launches Self-Service Sales Tools for CTV, OTT Publishers can package, price and sell programmatic inventory

Grid List

Latest CTV

Video Ad Impressions Up 42% in 2nd Half of 2020

By Jon Lafayette

Total digital video ad impressions jumped 42% in the second half of 2020, according to new figures from the Innovid iQ dashboard.

Broadcasting & Cable

VDX.tv Spots Add Caffeine to Purple Mattress Sales

By Jon Lafayette

Brand sees 24.9% increase in purchase intent

Broadcasting & Cable

Tremor International CTV Revenue Up 127% in Q4

By Jon Lafayette

Tremor International said that its connected TV ad revenue grew 127% in the fourth quarter from a year ago.

Broadcasting & Cable

MRC Accredits DoubleVerify For CTV Measurement

By Jon Lafayette

DoubleVerify said it received Media Rating Council accreditation for its display and video ad impression measurement and filtration of invalid traffic over connected TV.

Broadcasting & Cable

Advertisers Shifting Ad Dollars to CTV: Trade Desk Study

By Jon Lafayette

27% of households plan to cut cable cord in 2021

Broadcasting & Cable

DTC Doubled Down on CTV in 2020, and They’ve Only Just Begun

By Chris Kelly

While this year was about performance, 2021 will see an influx of brand spending as well

Broadcasting & Cable

Jen Werther, chief strategy officer, DeepIntent

Why the New Age of TV is a Healthcare Marketer’s Secret Weapon

By Jen Werther

Broadcasting & Cable

As much as $15 million might have been diverted by the CTV ad scam operation

Largest CTV Ad Scam Faked 29 Million Addresses

By Jon Lafayette

Scammers are following viewers as they go over the top, and what is described as the largest CTV ad fraud operations has been uncovered.

Broadcasting & Cable

Ad buyers expect their ad budgets to shift to over the top rather than traditional

Ad Budgets Seen Shifting From Linear TV to OTT

By Jon Lafayette

Ad budgets will grow for 2021 but spending will shift to digital, particularly from linear television to over-the-top and connected TV, according to a new study from the IAB.

Broadcasting & Cable