CTV

Latest about CTV

remote pointed at connected TV

Navigating the New CTV Ad Landscape (Viewpoint)

By Beau Ordemann published

A rise in programmatic buying could make the upfronts even more relevant

Advertising
connected TV

Will 2024 Be the Year of Self-Service TV Advertising? (B+C Guest Blog)

By Jason Fairchild published

CTV’s explosive growth could lead to a sea change

Advertising
cloud workflow

Four Ways FAST Workflow Convergence Is Redefining OTA Distribution in the NextGen TV Era (B+C Guest Blog)

By Jon Nevitt published

Cloud-based operations offer many efficiencies for broadcasters

BC Guest Blog
iSpot TV CEO Sean Muller

iSpot.tv Unveils New Streaming Metrics for CTV (CES 2024)

By Jon Lafayette published

CEO Sean Muller sees data as the foundation for cross-platform currencies

Currency
YouTube on connected TV

YouTube to MVPDs: Thanks for the Lift

By Stewart Schley published

Pay TV integrations have helped the powerful video service thrive in the living room

Technology
The CW

The CW Orders New Dramas ‘Wild Cards’ and ‘Sight Unseen’

By Michael Malone published

Both dramas feature main characters in law enforcement and represent partnerships with Canadian networks

Programming
Family watching TV

Ad-Supported Apps Draw 66% of Connected TV Viewing: TVision Report

By Jon Lafayette published

Attention drops as more viewers turn to ad-supported streaming

Currency
Family watching TV

Solving Connected TV Viewers’ Content Choice Conundrum (B+C Guest Blog)

By Ron Gutman published

Why streamers are in fierce competition for content discovery across the CTV ecosystem

Technology
Innovid

CTV Grows To 51% Of Global Video Ad Impressions: Innovid

By Jon Lafayette published

Interactive ads lift engagement

Currency
The Cast of Freevee's 'Jury Duty'

Freevee's 'Jury Duty' Ranks Highest In TVision's CTV Show Rankings

By Jon Lafayette published

Netflix’s 'Murder Mystery 2' is top movie

Currency
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