CTV SpotX Expands Measurement With 11 Top Data Providers Provides advertisers with brand lift, incremental reach metrics Tremor Video Expands Brand Safety Pact With DoubleVerify Two-year deal includes monitoring connected TV for fraud YouTube Rolls Out Tools For Connected TV Advertisers Move comes after platform's living-room use rose 80% in March Grid List Latest CTV Connected TV Ad Volume Increases 71% Amid Pandemic By Jon Lafayette Innovid sees big jump in impressions because of coronavirus We Need a Better Term Than ‘Walled Garden’ By Seif Hamid To many in the media world, “walled garden” is a four-letter word. It connotes the power held by large platforms with locked-in users who command of the majority of digital ad spend. Newsletter Sign-Up We’d love to stay in touch, sign up for the NextTV team to contact you with great news, content and offers. Most Read Most Shared 1 WWE Launches Free WWE Network Offering 2 It’s Alive! Roku Channel 100 Live Linear Channels 3 Industry Players Stand Up for Social Change 4 CPJ Cites 90 Incidents of Attacks on Journalists 5 HBO Max: Everything You Need to Know About the Big OTT Service AT&T Has Its Entire Future Riding On (No Pressure!) 1 WWE Launches Free WWE Network Offering 2 It’s Alive! Roku Channel 100 Live Linear Channels 3 Industry Players Stand Up for Social Change 4 CPJ Cites 90 Incidents of Attacks on Journalists 5 HBO Max: Everything You Need to Know About the Big OTT Service AT&T Has Its Entire Future Riding On (No Pressure!)
Connected TV Ad Volume Increases 71% Amid Pandemic By Jon Lafayette Innovid sees big jump in impressions because of coronavirus
We Need a Better Term Than ‘Walled Garden’ By Seif Hamid To many in the media world, “walled garden” is a four-letter word. It connotes the power held by large platforms with locked-in users who command of the majority of digital ad spend.
