Latest CTV

Innovid mrc

Half of Innovid's Ad Impressions Were CTV During Second Quarter

By Jon Lafayette published

CTV impression volume up 23%

Broadcasting & Cable
Spin Magazine

Streaming Channel Being Launched by Spin Magazine and Best Ever Channels

By Jon Lafayette published

Debut expected in Q4 2022 or Q1 2023

Broadcasting & Cable
Marcy Pentoney, VP, product management, Cadent

Advertisers Don’t Need to Choose Between CTV and Linear

By Marcy Pentoney published

Broadcasting & Cable
YouTube CTV Interactivity

YouTube Adds Interactivity for CTV Users Watching on TV Screens

By Jon Lafayette published

Comments, chat, video sharing enabled via mobile devices

Broadcasting & Cable
A man using his phone while watching TV

Extreme Reach Sees 23% Jump in First Quarter CTV Ad Impressions

By Jon Lafayette published

30-second commercials dominate in digital video

Broadcasting & Cable
Mike Chowla is the VP of product management at PubMatic

CTV Publishers Benefit from Separated Demand and Tech Platforms

By Mike Chowla published

Broadcasting & Cable
Viamedia logo

Viamedia Launches Parity Ads Platform Synching Linear and CTV Commercials

By Jon Lafayette published

Platform dynamically inserts commercials into linear streams

Broadcasting & Cable
Tubi's NASCAR car

Tubi Expands Nielsen Ratings Coverage to Additional Devices

By Jon Lafayette published

CTV viewing on streaming devices, computers, mobile and connected TV measure

Broadcasting & Cable
VideoByte DoubleVerify CTV

VideoByte Picks DoubleVerify To Eliminate Invalid CTV Traffic

By Jon Lafayette published

Companies will also help optimize yield and revenue

Broadcasting & Cable
Julio Acosta PubMatic

Standardize Content Object for Programmatic CTV: Small Change With Big Impact

By Julio Acosta published

Broadcasting & Cable
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