Latest CTV
CTV Publishers Benefit from Separated Demand and Tech Platforms
By Mike Chowla last updated
Viamedia Launches Parity Ads Platform Synching Linear and CTV Commercials
By Jon Lafayette published
Platform dynamically inserts commercials into linear streams
Tubi Expands Nielsen Ratings Coverage to Additional Devices
By Jon Lafayette last updated
CTV viewing on streaming devices, computers, mobile and connected TV measure
VideoByte Picks DoubleVerify To Eliminate Invalid CTV Traffic
By Jon Lafayette published
Companies will also help optimize yield and revenue
Standardize Content Object for Programmatic CTV: Small Change With Big Impact
By Julio Acosta last updated
YouTube Offering Familiar TV Shows Free With Commercials
By Jon Lafayette last updated
4,000 episodes aimed at CTV viewers
CTV Orders Third Season of Original Drama 'Transplant'
By Chelsea Anderson last updated
Series moves to Tuesday nights starting March 1
Survey: 44% of Cable Subs Would Cancel If They Could Stream Live Sports and Events
By Jon Lafayette published
Ads are important to viewers who stream sports, Magnite finds
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