CTV

Latest about CTV

OTT streaming TV
MediaRadar Using PlayOn Video Capture to Measure Streaming Ads

By Jon Lafayette Published

Deal opens PlayOn platform to commercial applications

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A man using his phone while watching TV
Oracle’s Audiences Available for Connected TV Targeting Through OpenX

By Jon Lafayette Published

Supply-side targeting makes more inventory available to buyers

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A man using his phone while watching TV
Study Points To Ways Sponsors Can Gain Attention on Connected TV

By Jon Lafayette Published

Publicis, Yahoo find key differences between platforms

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A man using his phone while watching TV
Viewing of Ad-Supported CTV Apps Up 55% Since 2020, TVision Reports

By Jon Lafayette Published

Average home uses 7.3 apps

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People watching TV
How To Succeed in FAST

By Matt Starker Published

Quick-growing platform requires a strategic approach

BC Guest Blog
older couple watching TV on the news
Connected TV Needs One Thing To Become an Industry: Standards

By Bruce Anderson Published

Walled gardens won’t scale the platform into a business

BC Guest Blog
PadSquad Innovid
PadSquad Working With Innovid on Interactive CTV Advertising

By Jon Lafayette Published

New formats incorporate QR codes

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Estrella TV
Estrella Media Taps FreeWheel To Expand CTV Ad Business

By Jon Lafayette Published

Estrella streaming channels generated 1.33 billion minutes viewed in October

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A family watches content on multiple screens in their living room.
The Simple But Overlooked Way to Unlock Scale and Brand Safety in Programmatic CTV

By Nicole Scaglione Published

Demand for quality CTV inventory has never been higher

BC Guest Blog
YouTube TV on a TV screen
Ad Agencies Expect To Spend More on CTV: Pixability Survey

By Jon Lafayette last updated

YouTube highest on list for additional CTV investment

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