CTV

Latest about CTV

Navdeep Saini, co-founder and CEO of DistroScale, parent company to DistroTV
The Next Frontier of CTV: Unpacking Key Opportunities

By Navdeep Saini Published

BC Guest Blog
A man using his phone while watching TV
The Inevitable Future — All TV Will Be CTV

By Travis Hockersmith Published

BC Guest Blog
Magna
Magna Sees U.S. Long-Form Video Ad Revenue Rising 4% in 2022

By Jon Lafayette last updated

Media buyer Magna Global forecasts that total U.S long-form video ad revenue will rise 7% in 2022 after a 6% gain in 2021 to $65.6 billion.

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Future Today Xandr
Xandr Helps Future Today Grow CTV Advertising Revenue 200%

By Jon Lafayette Published

Future Today, a streaming video company with channels including HappyKids, Fawesome and Filmrise, says working with AT&T’s Xandr unit is helping it cash in on the booming connected TV market.

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Innovid mrc
Innovid Shares Begin Trading on New York Stock Exchange

By Jon Lafayette Published

Ad tech company Innovid said it began trading as a publicly owned company on the New York Stock Exchange Wednesday.

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Nicole Scaglione, global VP of OTT and CTV business development, PubMatic
Biddable CTV Can Help Brands Weather the Global Supply Chain Squeeze

By Nicole Scaglione Published

BC Guest Blog
Vevo Local Now
Vevo Launches 10 Music Channels on Allen Media Group's Local Now

By Jon Lafayette Published

Local Now tops 420 streaming channels

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A family watching TV
Most Brands Plan To Spend More on CTV: Advertiser Perceptions

By Jon Lafayette last updated

AVOD platforms becoming top option

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A man using his phone while watching TV
55 Million Homes Only Watch Connected TV: Magnite

By Jon Lafayette last updated

47% of CTV viewers view ad-supported content

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TransUnion Merkle
Merkle’s Merkury Data Platform Using TransUnion Marketplace for CTV Ads

By Jon Lafayette Published

Merkle said its Merkury identity resolution and data platform will be using TransUnion’s TruAudience Data Marketplace to enable people-based ad campaigns via connected TV.

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