Risking its relationships with cable operators that pay retransmission fees for its programming, Hearst Television said it is making its news content available over-the-top and on an ad-supported connected TV channel called Very Local.
Hearst is coming to the OTT party a bit late. Sinclair launched its Stirr service in 2019 and Gray Television has backed Syncbak’s VUit which features programming from 200 stations. Cox Media Group put its stations on VUit earlier this month.
Hearst said its Very Local channels are now available via VUit and Fox’s Tubi. In the near feature they will be on the Amazon News app and Sinclair’s NewsON.
Very Local will feature all aspects of local, regional and national news; consumer news and investigative reporting; and Hearst Television regional and national content brands such as its Chronicle news magazine series and its issues program Matter of Fact with Soledad O’Brien.
It will also include video content from Hearst magazine brands.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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