The Activist has six activists from around the world working to bring meaningful change to health, education or the environment. The activists will compete in missions, media stunts, digital campaigns and community events aimed at garnering the attention of influential decision-makers. The activists’ success is measured via online engagement, social metrics and hosts’ input.
“Combining philanthropy and entertainment, The Activist is a ground-breaking series poised to inspire viewers,” said Jack Sussman, executive VP, specials, music, live events and alternative programming for CBS. “We’re thrilled to have Usher, Priyanka and Julianne as part of the series, guiding our CBS audience through the journeys of passionate changemakers from around the world.”
CBS, Global Citizen and Live Nation are behind the show.
“The Activist is a first-of-its-kind competition series that will inspire real change, as the series progresses from the United States to Rome for the Activists’ final challenge at the G20,” said Hugh Evans, CEO and co-founder of Global Citizen. “The audience will see the Activists’ passion and commitment for their causes tested as they petition world leaders to take urgent action to resolve the interconnected crises we face.”
The G20 summit brings together the most powerful countries to address the world’s most pressing issues.
The Activist is produced by Global Citizen, Live Nation and Deviants Media. Ivan Dudynsky and Fernando Hernandez are executive producers.
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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