The banner said “Dear Netflix, I was with Tubi last night, but I only watched.” The tagline has the Tubi logo and the words “Free Movies & TV.”
The flyover was part of a new campaign for Tubi that takes on Netflix and Hulu with vaguely suggestive outdoor ads.
The other ads are running in big cities including New York, Los Angeles and Chicago
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.