'Stranger Things 3' Scores SVOD Record, Says Nielsen

The third season of Stranger Things scored record viewership for a subscription video on demand premiere, according to Nielsen.

Over the four-day July 4th weekend, the first episode of Stranger Things 3 has 19.2 million U.S. viewers in the average minute, up from the season 2 premiere, which had 17.7 million viewers.

On the first day it was released, episode 1 drew 8.9 million U.S. viewers, up from 7.7 million viewers for season 2. On the same day, each of the next three episodes had at least 3.6 million viewers.

Even episode 8 had 1.1 U.S. viewers and about 824,000 viewers watched the entire season on the first day.

Over the four-day weekend, season three had an average minute audience of 12.8 million U.S. viewers, up 21% from season 2.

The series reached a unique audience of about 26.4 million U.S. viewers, according to Nielsen.

For a comparison to a hit show on traditional TV, Nielsen said that the finale episode of HBO's Game of Thrones drew 15.8 million viewers in live plus seven day ratings.

Netflix closely guards most of its audience data, but earlier this week said that Stranger Things 3 was its most watched film or series. The streamer said Stranger Things 3 had been watched by more than 40 million household accounts between its July 4 launch and July 8. And it said 18.2 million had finished the entire season.

Nielsen’s numbers are different, measuring viewers rather than accounts and sticking to U.S. viewing versus worldwide consumption.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.