Ad agency Whitehardt Inc. said it signed a multi-year agreement with Nielsen, which will provide local TV measurement in all markets.
The Korean-language limited series, which had Netflix's biggest first-28-day premiere ever, only drew 206 million viewing minutes during its first week on the platform
In a ratings snapshot taken a week before the debut of the Netflix phenomenon known as ‘Squid Game,’ Hulu’s ‘Only Murders in the Building’ cratered 20% from its debut
Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture
Hulu buzz comedy ‘Only Murders in the Building’ opens to 444 million viewing minutes, misses the top 10
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