Nielsen
Latest Nielsen

Warner Bros. Discovery To Use VideoAmp for Cross-Screen Ad Buys
By Jon Lafayette published
Media company will adopt multiple currencies by the 2023 upfront

12 Television Business Execs To Watch as 2023 Unfolds
By Jon Lafayette published
These business leaders are at the forefront of a challenging industry with issues to solve

Nielsen Reorganizes, With Karthik Rao Named CEO of Measurement Unit
By Jon Lafayette published
Ratings company confirms departure of top execs, names Pete Doe head of research

Comscore Making Local Gains But Still Has Long Way to Go
By Jon Lafayette published
Ad agency Zimmerman signs up to use Comscore data as local currency

Nielsen: Streaming's Share of U.S. TV Viewing Up Over 10% in 2022 (Chart of the Day)
By Daniel Frankel published
Much of the viewing ground has been given up by cable networks

Thanksgiving Surge Boosts TV Viewing in November
By Jon Lafayette published
Streaming gobbles up time spent and share

Weekly Cable Ratings: Fox News, ESPN Battle to a Draw for First Place in Primetime
By R. Thomas Umstead published
Fox News remains dominant in total day

NFL Finds 31% More Thanksgiving Viewers Than Originally Reported
By Jon Lafayette last updated
Nielsen collaborates on custom survey of group viewing
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