Nielsen
Latest Nielsen
![Nielsen logo on a website](https://cdn.mos.cms.futurecdn.net/dTqEbs9QiNnonAoYdRRAP6-320-80.jpeg)
Publicis Won’t Use Nielsen’s Big Data as Currency in This Upfront
By Jon Lafayette published
Giant media buyer believes numbers haven’t been stable and there isn’t enough historical data to make projections
![SAG-AFTRA national executive director Duncan Crabtree-Ireland pickets during 2023 actors strike](https://cdn.mos.cms.futurecdn.net/jqk5tLPUkbj5MB7ZCVNBJE-320-80.jpg)
SAG-AFTRA Will Use Nielsen Streaming Data To Enforce New Contract Terms
By Jon Lafayette published
Union members get bonuses if streaming shows beat benchmarks
![Iowa star Caitlin Clark (r.) may have come up short in the national championship game against South Carolina, but her star power has drawn more viewers to women's sports.](https://cdn.mos.cms.futurecdn.net/ADiV23UAm27wFSSJ8HogLX-320-80.jpeg)
TV Usage Takes March Dip While College Hoops Help Cable
By Jon Lafayette published
YouTube takes biggest-ever share
![Charles Barkley Gayle King](https://cdn.mos.cms.futurecdn.net/PHBwZMdTjRtoSxJz4a7N2k-320-80.png)
CNN Cancels ‘King Charles’ Series
By R. Thomas Umstead published
Gayle King, Charles Barkley-hosted weekly talk show ends after five-month run
![People watching TV](https://cdn.mos.cms.futurecdn.net/QrxbU3UpaXSoYb2SwPDNRJ-320-80.jpg)
Broadcasters Invest in Run3TV To Bolster Over–the-Air Audience Measurement
By Jon Lafayette published
Nielsen, Comscore explore ways to use data from NextGen sets
![The Five](https://cdn.mos.cms.futurecdn.net/Q5LJcmsgzDCsqeeZ5oUwve-320-80.png)
Fox News Dominates Cable News Network Ratings in First Quarter 2024
By R. Thomas Umstead published
Tops MSNBC, CNN in primetime, total day
![Nielsen logo on a website](https://cdn.mos.cms.futurecdn.net/dTqEbs9QiNnonAoYdRRAP6-320-80.jpeg)
Nielsen Plans To Make ‘Big Data’ Available as Currency in September
By Jon Lafayette published
New measurement system increases homes using television by about 4%
![Nielsen logo on a website](https://cdn.mos.cms.futurecdn.net/dTqEbs9QiNnonAoYdRRAP6-320-80.jpeg)
Circle City Broadcasting Renews Nielsen Ratings Deal
By Jon Lafayette published
New agreement includes over-the-top measurement
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