Nielsen
Latest Nielsen

NBCU Says Clients Using iSpot as Currency for Upfront Deals
By Jon Lafayette last updated
Company forms Currency Council to create new transactional models

Streaming, Broadcast Gain Share As TV Usage Grows 2.2% In October
By Jon Lafayette published
Nielsen says cable’s share drops to 21.9%

Weekly Cable Ratings: Midterm Elections Coverage Carries Fox News in Primetime
By R. Thomas Umstead last updated
'Yellowstone' premiere leads Paramount Network to top five finish in primetime

Suspension of Nielsen Accreditation Stays in Place as Nielsen One Launch Nears
By Jon Lafayette last updated
MRC still has a list of ‘material non-compliance situations’

Weekly Cable Ratings: ESPN, Fox News Channel Top the Charts
By R. Thomas Umstead last updated
Hallmark Channel finishes third in primetime

Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics
By Erin Firneno published
Advertisers want more accuracy but they’re wary of fragmentation

Weekly Cable Ratings: ESPN Holds Off Fox News for Primetime Ratings Win
By R. Thomas Umstead published
Hallmark Channel moves into top three with ‘Countdown to Christmas’

CBS and 'NCIS' Once Again Lead Fall Broadcast Primetime in Total Viewers ... But Engagement Is Down 22% Year Over Year
By Daniel Frankel last updated
The happy news is that viewing of CBS shows on Paramount Plus is up over 50%
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