Nielsen
Latest Nielsen

Hispanic TV Summit: Latinos Feel ‘Invisible’ and That's a Problem for Marketers
By Kent Gibbons last updated
Underrepresentation could make outreach efforts less effective, panelists warn

Streaming Grows Share of TV Viewing in August: Nielsen
By Jon Lafayette published
YouTube ties Netflix; 'Dragons' give HBO Max a lift

Advanced Advertising Summit: Group M’s Gerber Says Measurement Still Key in Advanced Ad Evolution
By Mike Farrell last updated
As streaming services take hold and ad capacity dwindles, industry needs to find ways to sell ads beyond pods and shows

Nielsen Shareholders Approve $16 Billion Sale to Private Equity
By Jon Lafayette published
Transaction expected to close in October

Weekly Cable Ratings: Fox News Cruises to August Ratings Sweep
By R. Thomas Umstead published
Fox News, MSNBC, CNN hold top three positions on total day chart

Nielsen Notices That Streaming Has Surpassed Cable Viewing ... and Other Silly Season News (Bloom)
By David Bloom last updated
There’s plenty of reason for skepticism about Nielsen’s cross-platform measurement schemes. For starters, was this really the first time streaming has surpassed linear pay TV?

In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready for Transacting
By Jon Lafayette last updated
Audit meeting at Media Rating Council postponed
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