Nielsen
Latest Nielsen

Magnite Enables Alternate Currencies For Programmatic CTV Ad Buyers
By Jon Lafayette published
Comscore, iSpot.TV, Innovid and VideoAmp certified along with Nielsen

Nielsen Brings Audience, Outcome Measurement to Nielsen One Alpha
By Jon Lafayette published
Cross-platform system aims to help advertisers optimize spending

Who's No. 1 in Subscription Streaming? Muddled Metrics Methodologies Make Matters Murky
By Daniel Frankel last updated
Nielsen only measures usage on TVs using old-fashioned panels and sketchy audio signature tech. And Netflix, which is self-reporting its own numbers, doesn't account for co-viewing or offer any competitive context. Why streaming still isn't down for a good count of its audience

Nielsen and Netflix Bump Heads Again on Programming Metrics
By Daniel Frankel last updated
Nielsen ranks 'Anatomy of a Scandal' No. 4 for the Week of April 18-24 after Netflix declared it 'No. 1 in the U.S.'

Studio71 Signs Up for Nielsen’s Digital Ad Ratings in 71 Markets
By Jon Lafayette published
Performance of cross-channel networks and CTV measured

Nielsen Adds More Streaming Devices To Deduplicated Digital Ad Ratings
By Jon Lafayette last updated
CTV reporting includes Roku, Hulu, Samsung, Vizio

Streaming’s Share of TV Viewing Rises to Record 30.4%: Nielsen
By Jon Lafayette published
HBO Max registers 1% share

Nielsen Says Go-Shop Period Ends With No New Proposals
By Jon Lafayette published
Company said it contacted 30 possible alternative bidders
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