Latest Nielsen
Magnite Enables Alternate Currencies For Programmatic CTV Ad Buyers
Comscore, iSpot.TV, Innovid and VideoAmp certified along with Nielsen
Nielsen Brings Audience, Outcome Measurement to Nielsen One Alpha
Cross-platform system aims to help advertisers optimize spending
Who's No. 1 in Subscription Streaming? Muddled Metrics Methodologies Make Matters Murky
Nielsen only measures usage on TVs using old-fashioned panels and sketchy audio signature tech. And Netflix, which is self-reporting its own numbers, doesn't account for co-viewing or offer any competitive context. Why streaming still isn't down for a good count of its audience
Nielsen and Netflix Bump Heads Again on Programming Metrics
Nielsen ranks 'Anatomy of a Scandal' No. 4 for the Week of April 18-24 after Netflix declared it 'No. 1 in the U.S.'
Studio71 Signs Up for Nielsen’s Digital Ad Ratings in 71 Markets
Performance of cross-channel networks and CTV measured
Nielsen Adds More Streaming Devices To Deduplicated Digital Ad Ratings
CTV reporting includes Roku, Hulu, Samsung, Vizio
Streaming’s Share of TV Viewing Rises to Record 30.4%: Nielsen
HBO Max registers 1% share
Nielsen Says Go-Shop Period Ends With No New Proposals
Company said it contacted 30 possible alternative bidders
