Nielsen
Latest Nielsen

Nielsen Says New Methodology Lets Advertisers Compare YouTube to TV
By Jon Lafayette last updated
Four-screen ad deduplication will be part of 'Nielsen One' platform

Streaming’s Share of TV Viewing Rises to 33.7% in June: Nielsen
By Jon Lafayette published
Time spent viewing TV up 2%, with streaming up 8%

Weekly Cable Ratings: Cable News Networks Sweep Total Day Chart
By R. Thomas Umstead published
Fox News, MSNBC top primetime charts for the week

News Viewing 55-Plus: The Need to Know
By Sue Tremblay published
Why to target information’s most loyal — and valuable — advertising demographic

FCC’s Nathan Simington Seeks Inquiry Into Reliance on Nielsen Data
By John Eggerton published
GOP commissioner says if deep ties to single-source data are an impediment, they should be severed

Weekly Cable Ratings: Fox News Remains Ratings Hot
By R. Thomas Umstead published
News network continues winning streak on primetime, total day charts

Weekly Cable Ratings: Fox News Sweeps June Primetime, Total Day Charts
By R. Thomas Umstead published
INSP moves into top five in primetime

Update: FCC Looks for Post-Nielsen Directory Market Metric
By John Eggerton last updated
Tentatively proposes to adopt Nielsen successor report
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