SpringServe Named Ad Server For Inventory on TCL Channels


SpringServe will provide the ad serving technology for the ad-supported streaming channels on TCL smart TV through an integrations with FFalcon.

FFalcon operated the global smart TV platforms for TCL. SpringServe will handle direct-sold and programmatic campaigns and provide high-quality ad experiences for consumers.

SpringServe was acquired by Magnite last year.

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“SpringServe’s platform is specifically designed to support video publishers and working with leading OEMs such as FFalcon is a natural next step as we continue to expand our global footprint,” said Leon Siotis, head of international for SpringServe. “This will bring more inventory options for content owners and video creators to power CTV campaigns in streaming environments. Our platform enables advertisers to better engage with audiences through a great end-user experience wherever they consume content.”

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One advantage held by TV set makers is having the first screen consumers see when they sit down to watch TV. SpringServe will support features such as native tile ads that attempt to engage viewers before they select the programming they want to watch.

SpringServe software offer a full stack of ad serving, optimization and automation capabilities that operate across devices.  ■

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.