Video data platform Iris.TV said it is working with SpringServe, now part of Magnite, to help advertisers use contextual targeting for campaigns using connected TV.
Magnite said it acquired SpringServe, an ad serving platform for connected TV, for $31 million.
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.