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Nielsen Streaming Ratings: Not for Nothin', But a Show That Left Broadcast TV 23 Years Ago Just Cracked the Top 10

Seinfeld
(Image credit: Sony Pictures TV)

The debut of the latest off-net cycle of Seinfeld, the season 2 finale of Apple awards darling Ted Lasso, the entry of Marvel superhero film Black Widow into the Disney Plus free-with-subscription window, and the posting of Dave Chappelle's latest — and most controversial — Netflix standup special, The Closer, all captured major viewing time for the week of Oct. 4-10. 

But once again, Netflix’s local-language series sensation Squid Game dominated the U.S. subscription streaming business, garnering 3.021 billion viewing minutes in the U.S. for the week ending Oct. 10, according to Nielsen. It was the second consecutive week that Netflix's Korean-language original series drove more than 3 billion minutes of domestic viewing.

(Image credit: Nielsen)

Since Nielsen started keeping tabs, the only other subscription streaming programs to reach or surpass 3 billion streaming minutes are Netflix series Ozark, The Umbrella Academy, You, The Crown and Tiger King. All of those benchmarks occurred during the 2020 COVID quarantine period.

Taking the No. 2 spot was Netflix’s 10-episode series Maid with 1.904 billion viewing minutes. The series, which debuted on Netflix on Oct. 1, stars Margaret Qualley and is based on Stephanie Land’s Maid: Hard Work, Low Pay, and a Mother’s Will to Survive. Maid chronicles a single mother who turns to housekeeping to make ends meet. 

Netflix’s On My Block, which debuted its fourth and final season on the streaming service on Oct. 4, took the No. 3 spot, generating 776 million viewing minutes during the week of Oct. 10. The teen-oriented series follows four friends navigating their way through a high school set in the fictional Los Angeles inner city area of Freeridge

In September, Netflix ordered a spinoff of On My Block titled Freeridge. From On My Block co-creators Lauren Iungerich, Eddie Gonzalez, and Jeremy Haft, Freeridge follows a new group of friends who may or may not have unleashed a deadly curse, kicking off a new adventure.

Meanwhile, Mike Flanagan’s seven-episode Netflix supernatural horror mini-series Midnight Mass, which debuted Sept. 24, dropped two spots week over week to No. 4 with 707 million viewing minutes during the week ending Oct. 10.

(Image credit: Nielsen)

Disney and Marvel’s superhero film Black Widow took the No. 5 spot with 676 million viewing minutes. Disney Plus debuted the film, staring Scarlett Johansson as the titular heroine, on July 9 as a $30 “Premier Access” premium title, and Black Widow garnered 541 million viewing minutes from July 9-11, despite that hefty price tag. Black Widow became available to all Disney Plus subscribers, sans the $30 viewing fee, on Oct. 6.

Coming in at No. 7 was Seinfeld, which debuted on Netflix on Oct. 1. The 1990s sitcom garnered 590 million viewing minutes from Oct. 4-10. Notably, according to Nielsen, about 25% of Netflix users streaming Seinfeld were born after the so-called “Show About Nothing” ended its groundbreaking nine-season “Must See” NBC run in May 1998.

Seinfeld was only the second most watched off-network show in subscription streaming for the week, with Netflix’s enduring kids series Cocomelon once again leading Nielsen’s sub ranking of “acquired series."

(Image credit: Nielsen)

Taking the No. 9 spot was Apple TV Plus signature series, Ted Lasso, with 507 million viewing minutes for the week ending Oct. 10. Ted Lasso, which won seven Emmys in September, including Outstanding Comedy Series, dropped its second-season finale on Apple TV Plus on Oct. 8. Nielsen only recently started including Apple TV Plus shows alongside Netflix, Amazon Prime Video and Disney Plus. 

Finally, comedian Dave Chappelle’s controversial standup special The Closer, which debuted Oct. 5, cracked No. 7 on Nielsen’s sub ranking of subscription streaming original shows, racking up 399 million viewing minutes. 

Nielsen Streaming Ratings - Movies Oct. 4-10

(Image credit: Nielsen)

Previous Weekly Rankings:

Sept. 27 - Oct. 3: Netflix’s ‘Squid Game’ Is the First Show to Garner 3 Billion or More Viewing Minutes in the Post-Pandemic Era

Sept. 20-26: Apple TV Plus’ ‘Ted Lasso’ Is a Surprise Top 10 Entry, While Netflix’s ‘Squid Game’ Is the Totally Unsurprising No. 1 Finisher

Sept. 12-19: Netflix Phenom ‘Squid Game’ Got Off to a Surprisingly Slow Start

Sept. 6-11: Netflix’s ‘Clickbait’ Holds Off Surging ‘Lucifer’

August 30 - Sept. 5: Netflix’s 'Clickbait' Steals Audience Traffic From 'Manifest'

August 23-29: Netflix’s 'Manifest' Soars Back to No. 1 with the Debut of Season 3

August 16-22: Netflix’s ’Outer Banks’ Loses 37% of Its Audience, Still Finishes No. 1

August 9-15: Netflix’s Scrappy ‘Outer Banks’ Maintains the No. 1 Spot

August 2-8: Netflix's ‘Outer Banks’ Surpasses 2.1 Billion Viewing Minutes

July 26 - August 1: Netflix's 'All American' Edges 'Outer Banks' for No. 1

July 19-25: Netflix’s ‘Virgin River’ Maintains the No. 1 Spot

July 12-18: Netflix’s ‘Virgin River’ Ends Five-Week ‘Manifest’ Winning Streak

July 5-11: #SaveManifest Movement Picks Up Steam as Netflix Series Becomes the Most Watched SVOD Show for 5th Straight Week

June 28-July 4: Amazon’s $200 Million Bet on Paramount’s ‘The Tomorrow War’ Pays Off

June 21-27: ‘Manifest’ Continues Series Saving Flight Plan on Netflix

June 14-20: Netflix’s ‘Manifest’ Scores the Year’s Biggest SVOD Audience So Far

June 7-13: Netflix’s ‘Sweet Tooth’ Shows Bite for the Week of June 7-13

May 31-June 6: Netflix’s ‘Lucifer’ Bedevils SVOD’s Biggest Audience Since Season 3 of 'Cobra Kai’ Debuted in January

May 24-30: Netflix’s ‘Lucifer’ Has SVOD’s Biggest Week* Since ‘Coming 2 America’ Debuted in Early-March

May  17-23: Zack Snyder’s ‘Army of the Dead’ on Netflix Leads a Rather Lifeless Week for the U.S. Streaming Biz

May 10-16: ‘Jupiter’s Legacy’ Not Good Enough For Netflix to Renew, But Strong Enough to Lead the Week of May 10-16

May 3-9: Netflix’s $100 Million Bet on Sony’s ‘The Mitchells vs. The Machines’ Pays Off

April 26 - May 2: Netflix’s ‘Shadow and Bone’ Edges Hulu’s ‘Handmade’s Tale' in Rebound Week for the Streaming Biz

April 19-25: Netflix’s ‘NCIS’ Off-net Run Wins Another ‘Easttown and Down' Week for the U.S. SVOD Biz

April 12-18: Disney Plus’ ‘The Falcon and the Winter Soldier’ Builds to 855 Million Streaming Minutes and a No. 1 Finish

April 5-11: Give Netflix's 'Thunder Force' Five for Winning the Week of April 5-11

March 29 - April 4: Netflix’s ‘The Irregulars’ Tops the Easter Week Charts

March 22-28: - 'Falcon and Winter Soldier' Tops SVOD Originals

March 15-21: - 'Grey's Anatomy' Re-Runs Top SVOD Ranker

March 8-14: - ‘The Crown’ Got Royal Gains from Meghan’s Big Oprah Interview

March 1-7: - Amazon Tops the Charts for the First Time with ‘Coming 2 America’

Feb 22-28: - Netflix’s 'Ginny & Georgia' Leads the SVOD Biz