Nielsen Streaming Ratings: Netflix's 'All American' Edges 'Outer Banks' for No. 1

Daniel Ezra as Spencer in The CW's 'All American'
Daniel Ezra as Spencer in The CW's 'All American' (Image credit: Erik Voake/The CW)

The season 3 debut of The CW's All American on Netflix was the most watched program on the major U.S. SVOD services for the week of July 26 - Aug. 1, attracting 1.433 billion viewing minutes during, according to Nielsen.

The offnet drama starring Daniel Ezra as Spencer James, a South Crenshaw High School football player recruited to play for Beverly Hills High, first aired on The CW in October 2018. And its Netflix performance has kept it alive. CW President Mark Pedowitz credited the modest linear broadcast ratings boost All American received from Netflix offnet binging for the network’s decision to greenlight season 3.

All American is from Warner Bros. Television and CBS Television Studios in association with Berlanti Productions, with executive producers Nkechi Okoro Carroll, Greg Berlanti, Sarah Schechter and John A. Norris.

(Image credit: Nielsen)

Debuting July 30, meanwhile, the second season of Netflix original series Outer Banks garnered 1.423 billion viewing minutes for the week ending August 1, placing the show in the No. 2 spot on Nielsen’s SVOD chart. 

A North Carolina beach town-set coming-of-age drama focused on the “Pogues”—a group of working-class local teenagers— Outer Banks is still awaiting Season 3 renewal from Netflix.

According to Nielsen, both All American and Outer Banks were “virtually identical from an age standpoint” with over half of their audiences under 35 years old.  

(Image credit: Nielsen)

Meanwhile, after two consecutive weeks in the No. 1 spot on Nielsen’s SVOD chart, Netflix’s Virgin River fell to No. 3, attracting 782 million viewing minutes during the week of July 26. That’s down by 488 million viewing minutes week over week. 

Coming in at No. 6 was Netflix’s offset run of Manifes first and second seasons, which tallied 640 million viewing minutes. While the supernatural drama dropped four spots on Nielsen’s chart week over week, it’s torrid first seven weeks on the streaming platform fueled an ultimately successful #SaveManifest movement. It has been reported that Netflix is "in the home stretch" of negotiations with Warner Bros. Television to produce a fourth season of mystery drama, which was cancelled after three seasons by NBC in June.

As part of those negotiations with Warner Bros., Netflix licensed streaming rights to the third season of Manifest, which just dropped on the streaming service on August 25, and is already ranking as the No. 1 show in America, according to the SVOD service's ranking widget. 

(Image credit: Nielsen)

Another CW show licensed by Netflix, The Flash, came in at No. 9, garnering 519 million viewing minutes. The seventh season of the show began streaming on Netflix on July 28.

Earlier this year, the long-running DC superhero drama was renewed for an eighth season, which will premiere November 16, on The CW. The Flash, which is produced by Bonanza Productions, Berlanti Productions, DC Entertainment and Warner Bros. Television, premiered its seventh season on CW on March 2.

(Image credit: Nielsen)

Previous Weekly Rankings:

July 19-25: Netflix’s ‘Virgin River’ Maintains the No. 1 Spot

July 12-18: Netflix’s ‘Virgin River’ Ends Five-Week ‘Manifest’ Winning Streak

July 5-11: #SaveManifest Movement Picks Up Steam as Netflix Series Becomes the Most Watched SVOD Show for 5th Straight Week


June 28-July 4: Amazon’s $200 Million Bet on Paramount’s ‘The Tomorrow War’ Pays Off

June 21-27: ‘Manifest’ Continues Series Saving Flight Plan on Netflix

June 14-20: Netflix’s ‘Manifest’ Scores the Year’s Biggest SVOD Audience So Far

June 7-13: Netflix’s ‘Sweet Tooth’ Shows Bite for the Week of June 7-13

May 31-June 6: Netflix’s ‘Lucifer’ Bedevils SVOD’s Biggest Audience Since Season 3 of 'Cobra Kai’ Debuted in January

May 24-30: Netflix’s ‘Lucifer’ Has SVOD’s Biggest Week* Since ‘Coming 2 America’ Debuted in Early-March

May  17-23: Zack Snyder’s ‘Army of the Dead’ on Netflix Leads a Rather Lifeless Week for the U.S. Streaming Biz

May 10-16: ‘Jupiter’s Legacy’ Not Good Enough For Netflix to Renew, But Strong Enough to Lead the Week of May 10-16

May 3-9: Netflix’s $100 Million Bet on Sony’s ‘The Mitchells vs. The Machines’ Pays Off

April 26 - May 2: Netflix’s ‘Shadow and Bone’ Edges Hulu’s ‘Handmade’s Tale' in Rebound Week for the Streaming Biz

April 19-25: Netflix’s ‘NCIS’ Off-net Run Wins Another ‘Easttown and Down' Week for the U.S. SVOD Biz

April 12-18: Disney Plus’ ‘The Falcon and the Winter Soldier’ Builds to 855 Million Streaming Minutes and a No. 1 Finish

April 5-11: Give Netflix's 'Thunder Force' Five for Winning the Week of April 5-11


March 29 - April 4: Netflix’s ‘The Irregulars’ Tops the Easter Week Charts

March 22-28: - 'Falcon and Winter Soldier' Tops SVOD Originals

March 15-21: - 'Grey's Anatomy' Re-Runs Top SVOD Ranker

March 8-14: - ‘The Crown’ Got Royal Gains from Meghan’s Big Oprah Interview

March 1-7: - Amazon Tops the Charts for the First Time with ‘Coming 2 America’

Feb 22-28: - Netflix’s 'Ginny & Georgia' Leads the SVOD Biz