Nexstar Digital said it hired Dennis Cook as senior VP of sales marketing.
Cook, previously VP of marketing at Cox Media Group’s Gamut Media, will oversee the division’s go-to-market strategy and marketing initiatives supporting digital ad sales.
He succeeds Sonia Hunt and reports to Lori Tavoularis, chief revenue officer for Nexstar Digital.
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“Dennis is a best-in-class marketer and brings deep expertise and knowledge of the digital, streaming, and television media landscape,” said Tavoularis. “He is a proven brand builder, revenue generator, and leader, and will be instrumental in driving sales for the company as he takes our full cross-platform suite of capabilities to market and delivers meaningful business outcomes for our advertising clients.”
While at Gamut, Cook was a winner of the Broadcasting+Cable Advanced Advertising Innovation Award. Before Gamut, he was with Sony Pictures Television and Walt Disney Co.’s radio division.
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“I am honored and excited to join Lori and the entire Nexstar Digital team at this extraordinary time of growth in the digital and streaming advertising marketplace,” said Cook. “As the #1 local broadcaster in the U.S., Nexstar leads the industry with their national reach, local expertise, and data-driven audience targeting capabilities. I look forward to working with this talented team to deliver results for our advertising clients by providing not only the best solutions, but the best service in the industry.” ■
