Nexstar Digital Properties Register 45% Increase in Unique Users in January

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Acquisition of ‘The Hill’ boosts news category

Nexstar Media Group’s digital division said it saw a 45% increase in total unique users at its websites and mobile applications in January.

Nexstar Digital

There were 133 million viewers, generating 820 million page views, according to Comscore Media Trend.

Nexstar, a leading TV station owner, has been making investments in digital media. Last year it acquired The Hill, the political news site. Within Comscore’s news and information category, Nexstar Digital ranked No. 2, with The Hill the No. 2 site in the politics category.

“Our meteoric digital growth this past year is a reflection of the trust our users place in Nexstar Digital as a source of credible, relevant, engaging local news and entertainment,” said Karen Brophy, president of Nexstar Digital.

“Nexstar Digital continues to show progress with our content-first strategy, reflecting our organization-wide commitment to deliver trusted, unbiased, fact-based journalism that engages and informs our audiences across all screens and provides a brand-safe premium environment for our advertising clients. At Nexstar Digital, we deliver what matters most, including content, audiences, solutions, and most important, results for our advertising clients," Brophy said. ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.