All five days of NewFront presentations will be streamed for remote viewing.
For the past two years, the NewFronts, where digital video companies share their programming plans with media buyers and advertiser — have been virtual online events because of the COVID-19 pandemic.
The upfronts, held by the big broadcast and cable networks later in May, have also been held virtually the past two years. The Walt Disney Co. said it plans an in-person event this year, although it won’t be held in a large theater as in past years in order to create a more interactive experience.
The IAB will hold its podcast upfront the week of May 10-12. Those will take place virtually. ■
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.