IAB

Latest about IAB

By Jon Lafayette published 9 September 24

84% of sellers say prices are up

By Jon Lafayette published 16 July 24

Report predicts growth in CTV, with programmatic buying and alternative currencies gaining ground

By Jon Lafayette published 25 April 24

IAB forecast calls for CTV to jump 12% to $22.7 billion

By Jon Lafayette published 3 April 24

Presentations run from April 29 to May 2

By Jon Lafayette published 3 May 23

Two-thirds of buyers say creator-driven video could be considered ‘premium’

By John Eggerton published 31 January 23

ANA, 4A’s distance themselves from IAB stance on particular efforts to legislate fixes

By Jon Lafayette published 17 January 23

Privacy, advanced TV are also priorities

By John Eggerton last updated 15 November 22

IAB says ban of targeted, personalized ads is unwarranted

By John Eggerton last updated 13 October 22

IAB updates blueprint for handling differing consent regimes

By Jon Lafayette last updated 13 September 22

Consumers need to understand the benefits of trusting advertisers with more information about their lifestyle and consumer behavior

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