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Latest about IAB

Election Ad Campaign Spending
Digital Ad Sellers See More Political Activity, IAB Study Finds

By Jon Lafayette Published

84% of sellers say prices are up

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Person watching YouTube on a TV set
IAB: Digital Video Ad Spend Will Jump 16% in 2024

By Jon Lafayette Published

Report predicts growth in CTV, with programmatic buying and alternative currencies gaining ground

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YouTube TV
Ad Spending on Digital Video Expected To Grow 16% in 2024

By Jon Lafayette Published

IAB forecast calls for CTV to jump 12% to $22.7 billion

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IAB NewFronts logo 2024
Roku, Samsung, Vizio, TikTok, Meta To Present at NewFronts

By Jon Lafayette Published

Presentations run from April 29 to May 2

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stock uptick
NewFronts: Digital Video Ad Spending Seen Growing 17% in 2023: IAB Report

By Jon Lafayette Published

Two-thirds of buyers say creator-driven video could be considered ‘premium’

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David Cohen, president, IAB
Ad Agencies: It’s Time to Help Resolve Our Privacy Issues

By John Eggerton Published

ANA, 4A’s distance themselves from IAB stance on particular efforts to legislate fixes

Advertising
IAB
Measurement, Programmatic Supply Chain on IAB Tech Lab Agenda for 2023

By Jon Lafayette Published

Privacy, advanced TV are also priorities

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Ad Fraud Scam
FTC Told New Regs Could Cost Web Billions in Ad Dollars

By John Eggerton Last updated

IAB says ban of targeted, personalized ads is unwarranted

Policy
A man types on a laptop in the dark
Online Advertisers Prepped for Multistate Privacy Compliance Challenges

By John Eggerton Last updated

IAB updates blueprint for handling differing consent regimes

Policy
IAB
IAB Report Calls Privacy Legislation Biggest Threat to Addressability

By Jon Lafayette Last updated

Consumers need to understand the benefits of trusting advertisers with more information about their lifestyle and consumer behavior

Currency
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