IAB
Latest IAB

Online Advertisers Prepped for Multistate Privacy Compliance Challenges
By John Eggerton last updated
IAB updates blueprint for handling differing consent regimes

IAB Report Calls Privacy Legislation Biggest Threat to Addressability
By Jon Lafayette last updated
Consumers need to understand the benefits of trusting advertisers with more information about their lifestyle and consumer behavior

FTC Schedules Online Forum on Proposed Online Ad Rules
By John Eggerton published
IAB says rulemaking threatens digital economy

Ad Buyers See Slower Spending Growth Due to Economic Concerns
By Jon Lafayette last updated
IAB survey points to 7% increase in second half of 2022

IAB Tech Lab Launches GPP Global Ad Privacy Permissions Standard
By John Eggerton last updated
Could be key to preserving billions of dollars in digital advertising

IAB: Connected TV Advertising Will Rise 39% to $21.2 Billion
By Jon Lafayette last updated
Video ad buyers call CTV a ‘must buy’

NewFronts Agenda Set With ‘Stream On’ Theme for Event
By Jon Lafayette last updated
YouTube and MediaLink set for opening session

Streaming Video Ad Revenue Rose 50.8% to $39.5 Billion in 2021: IAB
By Jon Lafayette published
Total digital ad revenue up 35% to $189 billion
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