Latest IAB
Media Buyers Upbeat as Upfronts Near, But See Shift to Programmatic
Media buyers are more optimistic in 2021, but they said they're looking to spend less upfront and more programmatically, according to a study by the IAB.
NBCU, Ampersand, DoubleVerify Join Lineup for 2021 NewFronts
'Living the Stream' is the theme of digital content bazaar
NewFronts Draw New Participants A+E, Amazon, Entrecom, Estrella, Vizio
Several new companies will be presenting to media buyers at this year’s NewFronts, including A+E Networks, Amazon, Entrecom, Estrella Media, Penske Media and Vizio.
IAB Proposes Standards for Third-Party Cookie-less Interactive Ads
Seeks input on various specs for protecting privacy, user preferences
FCC's Nathan Simington to Speak at IAB Conference
Virtual summit will set policy agenda for group
Ad Budgets Seen Shifting From Linear TV to OTT
Ad budgets will grow for 2021 but spending will shift to digital, particularly from linear television to over-the-top and connected TV, according to a new study from the IAB.
NewFronts to Be Held Virtually in May 2021
After last spring’s upfront events were canceled because of the coronavirus, many wondered what their future would be. Most of the events were redone as digital gatherings.
