Latest IAB
Roku, Samsung, Vizio, TikTok, Meta To Present at NewFronts
Presentations run from April 29 to May 2
NewFronts: Digital Video Ad Spending Seen Growing 17% in 2023: IAB Report
Two-thirds of buyers say creator-driven video could be considered ‘premium’
Ad Agencies: It’s Time to Help Resolve Our Privacy Issues
ANA, 4A’s distance themselves from IAB stance on particular efforts to legislate fixes
Measurement, Programmatic Supply Chain on IAB Tech Lab Agenda for 2023
Privacy, advanced TV are also priorities
FTC Told New Regs Could Cost Web Billions in Ad Dollars
IAB says ban of targeted, personalized ads is unwarranted
Online Advertisers Prepped for Multistate Privacy Compliance Challenges
IAB updates blueprint for handling differing consent regimes
IAB Report Calls Privacy Legislation Biggest Threat to Addressability
Consumers need to understand the benefits of trusting advertisers with more information about their lifestyle and consumer behavior
FTC Schedules Online Forum on Proposed Online Ad Rules
IAB says rulemaking threatens digital economy
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