Latest IAB
Measurement, Programmatic Supply Chain on IAB Tech Lab Agenda for 2023
By Jon Lafayette published
Privacy, advanced TV are also priorities
FTC Told New Regs Could Cost Web Billions in Ad Dollars
By John Eggerton last updated
IAB says ban of targeted, personalized ads is unwarranted
Online Advertisers Prepped for Multistate Privacy Compliance Challenges
By John Eggerton last updated
IAB updates blueprint for handling differing consent regimes
IAB Report Calls Privacy Legislation Biggest Threat to Addressability
By Jon Lafayette last updated
Consumers need to understand the benefits of trusting advertisers with more information about their lifestyle and consumer behavior
FTC Schedules Online Forum on Proposed Online Ad Rules
By John Eggerton published
IAB says rulemaking threatens digital economy
Ad Buyers See Slower Spending Growth Due to Economic Concerns
By Jon Lafayette last updated
IAB survey points to 7% increase in second half of 2022
IAB Tech Lab Launches GPP Global Ad Privacy Permissions Standard
By John Eggerton last updated
Could be key to preserving billions of dollars in digital advertising
IAB: Connected TV Advertising Will Rise 39% to $21.2 Billion
By Jon Lafayette last updated
Video ad buyers call CTV a ‘must buy’
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