IAB

Latest about IAB

IAB Tech Lab Ready For Public Comments on OpenRTB 2.6

By Jon Lafayette Published 9 December 21

The IAB Tech Lab said that the latest version of its real-time digital ad buying protocol is ready for public comment.

Currency

IAB 2022 Conference Will Be In Person

By John Eggerton Published 8 December 21

But only for those who can prove vaccination

Policy

Digital Advertising Still Growing, But Faces Concerns, IAB Report Says

By Jon Lafayette Last updated 15 October 21

The IAB released an new outlook Friday calling for continued growth in digital ad spending, but warning about some issues facing the industry.

Currency

IAB Sets Dates For Fall Events for Media Buyers

By Jon Lafayette Published 20 July 21

The IAB announced its schedule of fall events aimed at bringing together media buyers and sellers.

Currency

NewFronts Draw New Participants A+E, Amazon, Entrecom, Estrella, Vizio

By Jon Lafayette Last updated 6 May 21

Several new companies will be presenting to media buyers at this year’s NewFronts, including A+E Networks, Amazon, Entrecom, Estrella Media, Penske Media and Vizio.

Currency

NewFronts: 35% of Buyers Plan To Spend More on CTV

By Jon Lafayette Last updated 5 May 21

Connected TV is expected to increase its share of ad dollars in 2021 after a banner year in 2020, according to a new report from the IAB.

Advertising

Media Buyers Upbeat as Upfronts Near, But See Shift to Programmatic

By Jon Lafayette Published 22 April 21

Media buyers are more optimistic in 2021, but they said they're looking to spend less upfront and more programmatically, according to a study by the IAB.

Advertising