Latest IAB
IAB Sets Dates For Fall Events for Media Buyers
By Jon Lafayette published
The IAB announced its schedule of fall events aimed at bringing together media buyers and sellers.
NewFronts Draw New Participants A+E, Amazon, Entrecom, Estrella, Vizio
By Jon Lafayette last updated
Several new companies will be presenting to media buyers at this year’s NewFronts, including A+E Networks, Amazon, Entrecom, Estrella Media, Penske Media and Vizio.
NewFronts: 35% of Buyers Plan To Spend More on CTV
By Jon Lafayette last updated
Connected TV is expected to increase its share of ad dollars in 2021 after a banner year in 2020, according to a new report from the IAB.
Media Buyers Upbeat as Upfronts Near, But See Shift to Programmatic
By Jon Lafayette published
Media buyers are more optimistic in 2021, but they said they're looking to spend less upfront and more programmatically, according to a study by the IAB.
NBCU, Ampersand, DoubleVerify Join Lineup for 2021 NewFronts
By Jon Lafayette published
'Living the Stream' is the theme of digital content bazaar
IAB Proposes Standards for Third-Party Cookie-less Interactive Ads
By John Eggerton published
Seeks input on various specs for protecting privacy, user preferences
FCC's Nathan Simington to Speak at IAB Conference
By John Eggerton last updated
Virtual summit will set policy agenda for group
Ad Budgets Seen Shifting From Linear TV to OTT
By Jon Lafayette published
Ad budgets will grow for 2021 but spending will shift to digital, particularly from linear television to over-the-top and connected TV, according to a new study from the IAB.
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