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IAB

David Cohen, president, IAB
Ad Agencies: It’s Time to Help Resolve Our Privacy Issues ANA, 4A’s distance themselves from IAB stance on particular efforts to legislate fixes
IAB
Measurement, Programmatic Supply Chain on IAB Tech Lab Agenda for 2023 Privacy, advanced TV are also priorities
Ad Fraud Scam
FTC Told New Regs Could Cost Web Billions in Ad Dollars IAB says ban of targeted, personalized ads is unwarranted

Latest IAB

Statistics Spotlight Choices, But Don't Explain Behavior

By Terena Bell, TVRunway published 3 March 16

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