Latest about As I Was Saying
AMC’s Josh Reader Focuses on ‘Targeted Strategy’ for D2C Streaming Experience
Growing churn expected as online video customers shift preferences, Deloitte’s Kevin Westcott explains at DEG Expo
Streaming’s Youth Appeal Outweighs Cord-Cutting Impact, PQ Media Study Finds
Pandemic-fueled viewing shift shows digital platforms' impact on young viewers; augur changes in revenue platforms for viewer vs. ad-supported programming, according to PQ Media research report.
It’s the Most Wonk-iful Time of the Year
Broadband, antitrust, copyright, security recommendations for ’21 abound, but think tanks restrain telecom policy prognostications
Comcast/NBCU’s Matt Strauss Laments Viewers Are ‘Being Priced Out of Cable’
At DEG event, he cites advertisers’ desire ‘to participate in premium content’; calls NBC’s Peacock a realization of his Mag Rack dreams
5G, Broadband, Streaming Content, Cybersecurity Top Virtual CES Agenda
Verizon, WarnerMedia, Microsoft, iHeartMedia among featured speakers; $149 price discount ends Jan. 3
Rethinking Universal Service, Putting Responsibility on Platform Firms Should Become Top Agenda Objectives, Says Brookings’ Turner-Lee
Urges ‘no child left offline,’ digital ‘solutions’ (rather than ‘divide’) at Media Institute session
CES 2021, a Work in Progress, Explores How Tech Is Reshaping Post-Pandemic World
CTA study shows impact of pandemic on viewing patterns, work from home, foresees widespread business transformation. In preparation for virtual CES in January, exhibitors test ways to reach targets.
Democrats Spending 2 to 3 Times More on Cable Ads Than Republicans
Kantar Research also cites campaigns' growing reliance on digital platforms
