As I Was Saying

Growing churn expected as online video customers shift preferences, Deloitte’s Kevin Westcott explains at DEG Expo

Pandemic-fueled viewing shift shows digital platforms' impact on young viewers; augur changes in revenue platforms for viewer vs. ad-supported programming, according to PQ Media research report.

Broadband, antitrust, copyright, security recommendations for ’21 abound, but think tanks restrain telecom policy prognostications

At DEG event, he cites advertisers’ desire ‘to participate in premium content’; calls NBC’s Peacock a realization of his Mag Rack dreams

Verizon, WarnerMedia, Microsoft, iHeartMedia among featured speakers; $149 price discount ends Jan. 3

Urges ‘no child left offline,’ digital ‘solutions’ (rather than ‘divide’) at Media Institute session

CTA study shows impact of pandemic on viewing patterns, work from home, foresees widespread business transformation. In preparation for virtual CES in January, exhibitors test ways to reach targets.

Kantar Research also cites campaigns' growing reliance on digital platforms

Early ballots, get-out-the vote are changing campaign tactics, as media scramble to clear ad avails