Latest IAB
Growth in CTV Spending Stabilizes Digital Advertising
Increased spending on connected TV advertising is helping to stabilize digital advertising amid the Covid-19 pandemic, according to a report released by the IAB during the Newfronts on Tuesday.
IAB Says 8,500 Have Signed Up for NewFronts
More than 8,500 media buyers and other folks from the advertising business have pre-registered for the virtual NewFronts, the Internet Ad Bureau said Wednesday.
Ad Buyers See 20% Spending Drop: IAB
Ad buyers said they expect their 2020 spending to decline 20% from last year because of the COVID-19 pandemic, according to a new survey by the Internet Ad Bureau.
