IAB

Latest about IAB

An exterior view of the Federal Trade Commission building
FTC Schedules Online Forum on Proposed Online Ad Rules

By John Eggerton Published

IAB says rulemaking threatens digital economy

Policy
A stack of money
Ad Buyers See Slower Spending Growth Due to Economic Concerns

By Jon Lafayette Last updated

IAB survey points to 7% increase in second half of 2022

Advertising
A man types on a laptop in the dark
IAB Tech Lab Launches GPP Global Ad Privacy Permissions Standard

By John Eggerton Last updated

Could be key to preserving billions of dollars in digital advertising

Policy
A family watches content on multiple screens in their living room.
IAB: Connected TV Advertising Will Rise 39% to $21.2 Billion

By Jon Lafayette Last updated

Video ad buyers call CTV a ‘must buy’

Currency
A sceen from Vizio's NewFront presentation
NewFronts Agenda Set With ‘Stream On’ Theme for Event

By Jon Lafayette Last updated

YouTube and MediaLink set for opening session

Currency
A stack of money
Streaming Video Ad Revenue Rose 50.8% to $39.5 Billion in 2021: IAB

By Jon Lafayette Published

Total digital ad revenue up 35% to $189 billion

Currency
IAB
IAB Warns of Digital Measurement 'Blackout' as Cookies Expire

By Jon Lafayette Published

Industry not ready to embrace alternative

Currency
An exterior view of the Federal Trade Commission building
Advertisers to FTC: Banning Targeted Ads Threatens Trillions in GDP

By John Eggerton Published

Supporters of the measure say the practice’s harms outweigh its benefits

Policy
advertising, smart cities, technology
IAB: New Surveillance Ad Bill Is Devastating

By John Eggerton Last updated

Cohen says it could deal mortal blow to commercial internet

Policy
Lartease Tiffith
IAB Names Lartease Tiffith as New Public Policy Exec

By John Eggerton Last updated

Ex-Amazon exec with ties to VP Harris to help sector under D.C. scrutiny

Policy
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