Latest IAB
IAB Tech Lab Launches GPP Global Ad Privacy Permissions Standard
By John Eggerton last updated
Could be key to preserving billions of dollars in digital advertising
IAB: Connected TV Advertising Will Rise 39% to $21.2 Billion
By Jon Lafayette last updated
Video ad buyers call CTV a ‘must buy’
NewFronts Agenda Set With ‘Stream On’ Theme for Event
By Jon Lafayette last updated
YouTube and MediaLink set for opening session
Streaming Video Ad Revenue Rose 50.8% to $39.5 Billion in 2021: IAB
By Jon Lafayette published
Total digital ad revenue up 35% to $189 billion
IAB Warns of Digital Measurement 'Blackout' as Cookies Expire
By Jon Lafayette published
Industry not ready to embrace alternative
Advertisers to FTC: Banning Targeted Ads Threatens Trillions in GDP
By John Eggerton published
Supporters of the measure say the practice’s harms outweigh its benefits
IAB: New Surveillance Ad Bill Is Devastating
By John Eggerton last updated
Cohen says it could deal mortal blow to commercial internet
IAB Names Lartease Tiffith as New Public Policy Exec
By John Eggerton last updated
Ex-Amazon exec with ties to VP Harris to help sector under D.C. scrutiny
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.