NewFronts
Latest NewFronts

Revry Brings New Slate to NewFronts
By Jon Lafayette published
Service calls programming ‘brand-safe’

NewFronts: Digital Video Ad Spending Seen Growing 17% in 2023: IAB Report
By Jon Lafayette published
Two-thirds of buyers say creator-driven video could be considered ‘premium’

Striking Writers Picket Peacock NewFront Event
By Jon Lafayette published
Chants, signs don’t disrupt presentation

NewFronts: Roku Touts Ways To Reach Its Streaming Consumers
By Jon Lafayette published
McDonald’s takes over Roku City

NewFronts: NBCU Unveils New Ad Formats at Peacock Pitch
By Jon Lafayette published
Theatrical, original films draw viewers, sponsors

NewFronts: Amazon Has Bigger Ad Plans For Season 2 of ‘Thursday Night Football’
By Jon Lafayette published
Adds iSpot.tv, VideoAmp for audience measurement

NewFronts: YouTube Pitches New Way To Work With Shorts
By Jon Lafayette published
Short-form content can be part of Video reach campaigns

NewFronts: Vizio Launches Branded Content Studio and Sponsored Series
By Jon Lafayette published
Viewing data used to decide which shows to develop
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