Ellen Degeneres’ Ellen Digital Network said it is working on new projects with Tiffany Haddish and Ellie Kemper.
Condé Nast introduced The Influence Network, offering a collection of videos that it says has more scale than influencers and more scale than influencers.
In its initial NewFront presentation, Snap showed off a collaboration with Verizon that features augmented reality within the show for the first time.
Hulu, in its first upfront as part of The Walt Disney Co., emphasized new ways its advertisers could reach streaming viewers.
In its first appear at the NewFronts, and its coming out party as a division of Fox, Tubi pitched new advertising technology.
Crackle Plus, part of Chicken Soup for the Soul Entertainemtn, introduced new viewer-friendly advertising products and expanded distribution for its Crackle and Popcornflix AVOD services.
More than 8,500 media buyers and other folks from the advertising business have pre-registered for the virtual NewFronts, the Internet Ad Bureau said Wednesday.
Ad buyers said they expect their 2020 spending to decline 20% from last year because of the COVID-19 pandemic, according to a new survey by the Internet Ad Bureau.
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