NewFronts
Latest NewFronts

NewFronts: FuboTV Offers Custom Audience Segments to Advertisers
By Jon Lafayette published
First-party data identified viewers of specific sports, leagues and genres

NewFronts: Tastemade To Launch 27 Original Series in 2022
By Jon Lafayette published
Channel for new generation of homeowners and renters to launch this summer

Pandemic Made TV Viewing a Family Affair, Study Finds
By Jon Lafayette published
Yahoo and Publicis find that 64% of family are spending more time watching together

Future Today Study Highlights Family Co-Viewing on CTV
By Jon Lafayette published
Co-viewing boost ad engagement

NewFronts: E! News Launching Live-Streamed Show on Twitter
By Jon Lafayette last updated
Social platform also has deals with Fox Sports, WNBA

NewFronts: Roku Makes A Splash With Martha, Microsoft
By Jon Lafayette published
Lifestyle shows coming, and more data on how ads perform

Pundits Declare OTT Dongles 'Dead' Following Samsung NewFront Presentation
By Daniel Frankel last updated
One billion smart TVs will be sold in the next four years, according to Evan Shapiro, and not one of them will need an HDMI stick or hockey puck to connect to the internet

NewFronts: Tubi Plans to Double Volume of Original Programming
By Jon Lafayette last updated
Launches FAST channels, provides sponsors with ‘Campaign Insights’
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