Latest NewFronts
Ellen Digital Network Adds Haddish, Kemper Shows
Ellen Degeneres’ Ellen Digital Network said it is working on new projects with Tiffany Haddish and Ellie Kemper.
Condé Nast Goes for Influence in NewFront
Condé Nast introduced The Influence Network, offering a collection of videos that it says has more scale than influencers and more scale than influencers.
Snap, Verizon Collaborate on Show Featuring AR
In its initial NewFront presentation, Snap showed off a collaboration with Verizon that features augmented reality within the show for the first time.
Hulu Opens ‘Gateway’ to Interactive Advertising
Hulu, in its first upfront as part of The Walt Disney Co., emphasized new ways its advertisers could reach streaming viewers.
Tubi Pushes Frequency Controls, DSP Integrations at NewFront
In its first appear at the NewFronts, and its coming out party as a division of Fox, Tubi pitched new advertising technology.
Crackle Plus Pitches New Ad Products, Distribution
Crackle Plus, part of Chicken Soup for the Soul Entertainemtn, introduced new viewer-friendly advertising products and expanded distribution for its Crackle and Popcornflix AVOD services.
NewFronts Preview: Tough Times May Be Good for Streaming Media
More viewers expected to lead to shift in ad dollars
IAB Says 8,500 Have Signed Up for NewFronts
More than 8,500 media buyers and other folks from the advertising business have pre-registered for the virtual NewFronts, the Internet Ad Bureau said Wednesday.
