Latest NewFronts
Tubi Pushes Frequency Controls, DSP Integrations at NewFront
By Jon Lafayette published
In its first appear at the NewFronts, and its coming out party as a division of Fox, Tubi pitched new advertising technology.
NewFronts Preview: Tough Times May Be Good for Streaming Media
By Jon Lafayette published
More viewers expected to lead to shift in ad dollars
IAB Says 8,500 Have Signed Up for NewFronts
By Jon Lafayette last updated
More than 8,500 media buyers and other folks from the advertising business have pre-registered for the virtual NewFronts, the Internet Ad Bureau said Wednesday.
Ad Buyers See 20% Spending Drop: IAB
By Jon Lafayette published
Ad buyers said they expect their 2020 spending to decline 20% from last year because of the COVID-19 pandemic, according to a new survey by the Internet Ad Bureau.
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