Latest NewFronts
NewFronts: Ellen Digital Sets Up Programming Brands
By Jon Lafayette last updated
Bubble, sage, smile add new series
NewFronts Draw New Participants A+E, Amazon, Entrecom, Estrella, Vizio
By Jon Lafayette last updated
Several new companies will be presenting to media buyers at this year’s NewFronts, including A+E Networks, Amazon, Entrecom, Estrella Media, Penske Media and Vizio.
NewFronts: NBCU Bringing New Versions of ‘Today,’ ‘Noticias Telemundo’ CNBC to Twitter
By Jon Lafayette published
Daily live show ‘Talking Tokyo’ planned for Olympics
NewFronts: 35% of Buyers Plan To Spend More on CTV
By Jon Lafayette last updated
Connected TV is expected to increase its share of ad dollars in 2021 after a banner year in 2020, according to a new report from the IAB.
NewFronts: Estrella Launching AVOD Channel for Gamers
By Jon Lafayette published
Spanish-language programmer Estrella Media said it is launching a third free, ad supported streaming TV channel, Estrella Games.
Roku’s NewFront Pitch: Why Target 60+ When You Can Reach Under 40?
By Daniel Frankel published
In a NewFront presentation laden with licensed Quibi shows, company tells advertisers that its Roku Channel audience is “unreachable” via linear broadcast and cable channels
NewFronts: fubo TV Launches Branded Content Studio
By Jon Lafayette published
Teams with LiveRamp for addressable advertising
Roku Offering Upfront Buyers Two-Day Cancellation Option
By Jon Lafayette last updated
DAR guarantees available to programmatic buyers
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