NewFronts

Latest about NewFronts

Olympic rings outside City Hall in Paris
NBCUniversal Teams Up With Twitter to Promote 2024 Paris Olympics

By Jon Lafayette Published

Added reach and scale for advertisers

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Neala Brown Teads
NewFronts: Teads Talks Tying Attention to Campaign Outcomes

By Jon Lafayette Published

With impact validated, it’s time to start using attention to plan and optimize

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Revry NewFront
Revry Brings New Slate to NewFronts

By Jon Lafayette Published

Service calls programming ‘brand-safe’

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stock uptick
NewFronts: Digital Video Ad Spending Seen Growing 17% in 2023: IAB Report

By Jon Lafayette Published

Two-thirds of buyers say creator-driven video could be considered ‘premium’

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Writer's Guild Strike
Striking Writers Picket Peacock NewFront Event

By Jon Lafayette Published

Chants, signs don’t disrupt presentation

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Roku City
NewFronts: Roku Touts Ways To Reach Its Streaming Consumers

By Jon Lafayette Published

McDonald’s takes over Roku City

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NBCUniversal Ad Format NewFront
NewFronts: NBCU Unveils New Ad Formats at Peacock Pitch

By Jon Lafayette Published

Theatrical, original films draw viewers, sponsors

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Baltimore Ravens vs. Tampa Bay Buccaneers on 'Thursday Night Football'
NewFronts: Amazon Has Bigger Ad Plans For Season 2 of ‘Thursday Night Football’

By Jon Lafayette Published

Adds iSpot.tv, VideoAmp for audience measurement

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YouTube logo on phone screen
NewFronts: YouTube Pitches New Way To Work With Shorts

By Jon Lafayette Published

Short-form content can be part of Video reach campaigns

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Vizio Branded Content Studio
NewFronts: Vizio Launches Branded Content Studio and Sponsored Series

By Jon Lafayette Published

Viewing data used to decide which shows to develop

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