NewFronts

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IAB Says 8,500 Have Signed Up for NewFronts

By Jon Lafayette last updated

More than 8,500 media buyers and other folks from the advertising business have pre-registered for the virtual NewFronts, the Internet Ad Bureau said Wednesday.

Advertising
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Ad Buyers See 20% Spending Drop: IAB

By Jon Lafayette published

Ad buyers said they expect their 2020 spending to decline 20% from last year because of the COVID-19 pandemic, according to a new survey by the Internet Ad Bureau.

Advertising
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NewFront Presentations to Stress Accelerated Change

By Jon Lafayette published

Hulu, YouTube set to anchor virtual event in June

Business
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Data Shows Digital Video Is Tougher Rival for TV

By Jon Lafayette published

Advertising
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NewFronts 2016: Nat Geo Sets Digital ‘Mars’ Prequel

By R. Thomas Umstead published

Technology
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Hulu Says It's Now Up to 28M Customers

By Daniel Frankel published

Distribution
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Disney Lights Up Advanced Ad Suite

By Jon Lafayette published

Advertising
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Hulu Hits 20M Subscribers

By Jon Lafayette published

Advertising
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Ad Sales Execs Taking Crisis a Day At a Time

By Jon Lafayette published

Marketing
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NewFronts 2016: Fullscreen Sets New Silos for Creators, Consumers, Brands

By Dade Hayes published

Advertising
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