Latest NewFronts
Roku Launches Branded Content Studio Ahead of Upfront Season
By Jon Lafayette published
Roku said it is launching a branded content studio to create programming tailored for marketers and devise new ad formats.
NewFronts to Be Held Virtually in May 2021
By Jon Lafayette published
After last spring’s upfront events were canceled because of the coronavirus, many wondered what their future would be. Most of the events were redone as digital gatherings.
YouTube Creates $100M Fund for Black Creators
By Jon Lafayette last updated
YouTube’s virtual Brandcast at home opened with a focus on the way the video platform is being used in these unprecedented times.
TikTok for Business Launched at NewFronts
By Jon Lafayette last updated
In its first NewFront TikTok, the mobile video app that has captured kids, is introducing TikTok for Business and a new partner program to help brands add visual effects to their messaging.
Vice Renews Call Against Blocking Keywords In News
By Jon Lafayette published
Vice is calling on advertisers and media buyers to review the practices that prevent them from buying commercials in news programming.
Condé Nast Goes for Influence in NewFront
By Jon Lafayette last updated
Condé Nast introduced The Influence Network, offering a collection of videos that it says has more scale than influencers and more scale than influencers.
Ellen Digital Network Adds Haddish, Kemper Shows
By Jon Lafayette published
Ellen Degeneres’ Ellen Digital Network said it is working on new projects with Tiffany Haddish and Ellie Kemper.
Snap, Verizon Collaborate on Show Featuring AR
By Jon Lafayette published
In its initial NewFront presentation, Snap showed off a collaboration with Verizon that features augmented reality within the show for the first time.
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